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Urban economy

From the RedAlmarza point of view, the urban economy understands the city as the most complex human creation existing and, in this way, individual and collective well-being depend as much on economic factors as well as physical and social ones.

For this, the search for competitiveness for wealth creation, in harmony with the quality of life of its inhabitants, goes through successfully integration of each of the elements that compose it: public space; infrastructure of various kinds, including housing, management in diverse fields; complex economic relationship affecting both public and private property, institutions related to authority and regulation of urban life; the way in which its inhabitants participate, as well as security and cultural development. In this context, the look of the company focuses on its customers, the lower income segments, mainly in terms of their access to housing, improving the environment they live in and their neighbourhoods’ quality of life, without prejudice to other initiatives that also may have impact on other segments.

• Projects under development

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Local development

It is aimed to the development of specific areas, both urban and rural. The goal is to create wealth at the territorial level, based on the analysis of the strengths of the area and its inhabitants, to strengthen them by creating opportunities in different areas: social, housing, new products and services development, marketing, etc. In this, the ability to articulate and innovate of RedAlmarza plays a fundamental role by integrating the marketing networks to projects with private companies.

To improve financing projects under development, has designed a model of its own based on the concept of partnership. Small producers, RedAlmarza and one or more sponsors come together under a system of joint ownership and investment.

Currently, two projects are in the installation process and a third one in a selection process. Once its gain enough experience from such pilot cases, RedAlmarza plans to mass its services in this field.

• Projects under development

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Digital inclusion

Internet offers an immense and growing range of opportunities to access information, contacts and services. If the lower-income population lacks access or has very limited access to it, we face a situation of a set back because the rest of the population is moving into the new world that is emerging rapidly. 

In this area, RedAlmarza is able to operate public initiatives to facilitate access to Internet to low-income segments and is developing their own projects, that together with linking neighbours to the Internet, allow them to dispose of it to serve customers in the same neighbourhood were they reside.

• Projects under development

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Social Entrepreneurs are not happy with just giving out fish or teaching how to fish. They will not rest until they transform the fishing industry. 
Hill Drayton, Founder of Ashoka.
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